Q: How would you describe Super Normal as a team?
A: More than a company, it feels like a village. And instead of a boss, I see myself more as a village chief—Chief of the "Normal Village." We have a group of thoughtful teammates who constantly challenge themselves to approach problems with a sense of normalcy and common sense, delving deeply into their solutions.
Q: How did the name "Super Normal" come about? Why are "normalcy" and "common sense" so important to you?
A: When we started the company, the industry was caught up in a wave of “chasing sophistication and high-end aesthetics.” We weren’t fans of this trend because it lacked any real connection to people. Sometimes, we’d even catch ourselves falling into this trap, losing sight of what truly matters. That’s why we made it a habit to self-reflect—are we thinking and designing with common sense? Are we connecting with real people? Are we bringing them basic happiness? At that time, Naoto Fukasawa held an exhibition called Super Normal. The phrase struck a chord with me, so we registered it as our name. Initially, we were a bit nervous about the choice and prepared a backup name just in case Super Normal didn’t resonate well with people—something more “international” sounding. But in the end, it stuck.
Q: What was your main focus when designing this office?
A: This office was conceived and realized during the pandemic, a time when tools supporting remote work became instantly abundant, proving the feasibility of working from home. So we asked ourselves: Why do we still need an office? And if we do, what kind of office should it be? We envisioned a space that encourages communication, promotes a healthy and happy lifestyle, and inspires joy in finding creativity from daily life. It should also be an environment that supports turning those inspirations into effective design methodologies.